Wednesday, February 13, 2013

Introducing the Hopper from DISH

This is a Sponsored post written by me on behalf of DISH for SocialSpark. All opinions are 100% mine.

 

With Slingbox technology and mobile-friendly program shifting

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Introduction: 

 
DISH is a leader in satellite TV, providing subscribers with the highest-quality programming and cutting-edge technology designed with consumers in mind, all at the best value. DISH consistently introduces products of increasing sophistication. It is offering the best value – the same channels at a better price. DISH will always offer customers the lowest everyday pricing nationwide. It is reshaping its value propositions to consumers with the highest-quality programming and cutting-edge technology sets to set it apart from other pay TV providers. Its leadership team is comprised of industry veterans who know a thing or two about pay-TV.
 
Dish has upgraded the Hopper's processor to a 1.3 GHz chip. I noticed smarter performance when scrolling its program guide and viewing its menus. 
 
 
 

DISH STORY.

 
In the early 1980s three people – Charlie Ergen, Candy Ergen and Jim DeFranco – were hauling an enormous C-band TV dish antenna via pickup truck to a customer in remote Colorado. In 1995 DISH began delivering television via small dish antennas.  Real story of DISH centers on Ergen’s visionary courage to reinvent television distribution. DISH’s award-winning innovations include: Hopper™ Whole-Home HD DVR equipped with unique PrimeTime Anytime™ and AutoHop™ capabilities and a behemoth two-terabyte hard drive that stores up to 2,000 hours of video; TV Everywhere™ services that allow individuals to watch TV on compatible smartphones, tablets and computers; and the Tailgater®, a lightweight, portable satellite dish ideal for watching TV while tailgating, camping, in the RV or at outdoor activities.
 
 

CONSUMER NEED:

 
 
So many brands take such different approaches to advertising and packaging. Brands accordingly spend millions of dollars building these unique propositions. Identifying a consumer need and executing against that need is not an easy task. The most important goal of a brand s is to find a unique consumer. Consumer Need is a consumer’s trust for a product category’s specific benefit on a functional or emotional level during a specific time or situation. The average American family in a household of four is moving beyond owning just two or three TVs; they now have an increasing number of smartphones, tablets and computers. As a result, they are demanding the ability to watch video anywhere, leading to an explosion of mobile video consumption. Consumer need improves functional performances, lower the price offer through incentives. 
 
 

THE HOPPER ONLY FROM DISH:

 
With big improvements in speed and reliability to its Hopper a new feature powered by Sling that will allow consumers to stream live and pre-recorded video to their mobile devices both in and outside of the home. The Hopper™ is a Whole-Home HD DVR available only from DISH. Only the Hopper lets you watch live and recorded TV anywhere and instantly skip commercials in recorded primetime TV on ABC, CBS, FOX and NBC. Plus, you can record 6 different shows at the same time during primetime and store up to 2,000 hours of your favorite shows. Plus, you can record 6 different shows at the same time during primetime and store up to 2,000 hours of your favorite shows. The new DVR will stream Dish programming to PCs, as well as smartphones and tablets with the Dish Anywhere app installed. New Features Available 2/11/13 only from DISH .
 
 

DISH Anywhere™  

 
Never miss watching your favorite team or program again by transforming your smartphone, tablet or computer into a portable TV. With the DISH Anywhere app (for Apple and Android devices) and www.dishanywhere.com online portal, customers can watch live and recorded TV including live sporting events, TV shows and movies - anytime, anywhere. DISH Anywhere also lets you take control of your DVR to schedule and manage recordings remotely. DISH Anywhere is included with every DISH subscription at no additional charge.
 
 

Whole-Home HD DVR Functionality: 

 
The Hopper™ lets you have full HD DVR functionality on every TV, so you can pause, rewind and record live TV in any room. Plus, you can access your DVR library on all TVs so you can record a movie in the living room, start watching it in the bedroom and then finish in the kitchen.
 
 

Benefits of being able to watch live and recorded TV anywhere (DISH Anywhere and Hopper Transfers):

 
 
One of the great benefits of the Hopper from DISH is being able to watch your programs anywhere. Hopper now has freedom to roam. It lets you transform your computer, smartphones or tablet into your TV and enjoy your same TV from home–anywhere! All of your live channels, everything on your DVR, and thousands of On Demand titles will keep you and your family entertained anywhere. Transfer your DVR recordings to your iPad with the free Hopper Transfers app and you can enjoy your favorite movies or shows on flights on a long road trip, even when you don’t have an Internet connection. The new DVR with Sling also will allow users to download content to their mobile devices for watching while offline through a feature called Hopper Transfers. 
 
Its strengths include letting you record six programs at the same time, connecting smaller units called Joeys that give you DVR capability all over the house, and its Prime Time Anytime feature. NEW -- Hopper Transfers™ - This is the long awaited solution for watching programs when traveling without an Internet connection, such as in-flight or on the road. Simply transfer your DVR recordings to your iPad with the free Hopper Transfers app before you leave the house and you can enjoy your favorite movies or shows on flights or keep your kids entertained on a long road trip, even when you don’t have an Internet connection. 
 
 
 

PrimeTime Anytime™ - With the Hopper™ :

 
 
You can record 6 different shows at the same time during primetime giving you three hours of on demand primetime ABC, CBS, FOX, and NBC programming available to you for up to 8 days from initial air date. Plus you can save your favorite primetime content forever. You can also instantly skip commercials in primetime TV on ABC, CBS, FOX and NBC. Six HD shows can be recorded at once during primetime and you can play them back from any room in your house. You can record up to six live channels at once during primetime, including your 4 local networks and 2 channels of your choosing, and stream four recorded programs to different TVs simultaneously. That means you can watch more and miss less of your favorite programs. The Hopper™ packs a 2 TB hard drive punch so you can record and store up to 2,000 hours of your favorite programming. Now you don’t need to buy iTunes for watching movies and shows. With DISH you should be able to control how, when and where you watch TV. You should not let your social life or traveling stop you from enjoying your favorite programs. Dish Hopper DVR lets you watch satellite TV from anywhere.
 
 

AutoHop™ :

 
Hate commercials? DISH created commercial-free TV so you can save an hour each night! Now you can instantly skip commercials in recorded primetime TV on ABC, CBS, FOX and NBC. Only DISH gives you ad free TV with AutoHop™ on the Hopper™. Only DISH gives you ad-free TV with the Hopper™. AutoHop feature is a pro-consumer new technology. It’s a unique and useful feature, unless you're an advertiser. With AutoHop feature, you can automatically hop over these event commercials breaks. 
 

 

Hopper Transfers:

 
 
Now you can watch your DVR recordings anywhere you want—even when you don't have an Internet connection. Simply transfer your recorded TV programs to your iPad with our free app before you leave the house and you can enjoy your favorite movies or shows on flights or keep your kids entertained during a long road trip, even when you're offline. The new DVR will stream Dish programming to PCs, as well as smartphones and tablets with the Dish Anywhere app installed. You can transfer video directly to an iPad for viewing when you might not have an Internet connection. When you program a show for a recording, the Hopper gives you an option to prepare the video for a mobile device. That takes care of the video transcoding. The transferred video looked excellent on our iPad with Retina display. This is all done with a separate app called Hopper Transfers. This feature is handy on flights without Wi-Fi. With Dish's updated website, dishanywhere.com you'll be able to watch live TV shows from any browser.
 
 

QUICK FACTS ABOUT DISH: 

 
 
  • Delivers satellite TV to approximately 14 million subscribers
  • Offers the best programming at the best value
  • Leads the industry in state-of-the-art equipment and technology
  • Provides the most HD and international programming in the U.S.
  • Employs more than 25,000 people in the U.S. 
 

Cost: 

 
Get the Hopper™ free when you sign up for DISH. Packages starting at $24.99. (For 12 months with 24 month commitment. Restrictions Apply.) New Features Available 2/11/13 only from DISH .
 
 

Summing up:

 
 
If you're already a customer, it is a worthwhile upgrade to the Dish Hopper. Slingbox place-shifting and AutoHop commercial skipping sets it apart from any other DVR on the market. I'd recommend going for the update. Mobile is a big part of people's lives now. Being able to access DVR content on the go is something they want. It is alleviating my  frustration of having to watch commercials by letting me  skip them instantly . I can relax on a flight by letting you watch recorded TV without an Internet connection . Now you don’t need to buy iTunes movies and shows. 
 

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